Reecod
Berton Ruposo MwishaFounder and Product Lead
Berton turns the daily pressures of running a shop into product choices that help owners protect their money.
He leads product strategy, field research and user experience, connecting what happens at shop counters with practical technology.
Career and work at Reecod
Berton founded the creative studio now known as Yoo360, which began as YOO GRAPHIX in 2019. At Reecod, he leads product strategy, shop-owner research and user experience.
Explore Yoo360’s design workEducation and technical background
He graduated from Uganda Christian University in July 2024 with a Bachelor of Business Administration in Marketing and First Class Honours.
Areas of expertise
- Product strategy informed by shop-owner interviews and prototype tests.
- Visual identity and communication for small businesses.